Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
The definitive guide to brand-building.
Discover how strong brands provide value for businesses and shareholders.
Marketing Trends 2024
Discover the key 10 trends that marketers need to know in 2024. Each trend has a datapoint and Kantar’s point of view that will help you set your strategy up for success.Find out more
Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.Read more