Brand Strategy

Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.
brand strategy
Benefits
01

Understand your audience

Strong brands are relevant, and connect to the needs and emotions of shoppers and consumers. We can help.
02

Create a strong brand

Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools.
03

Deliver a consistent brand experience

Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees.
04

Measure results

Stay focused on the strategic elements that deliver growth. Kantar helps you assess brand impact against the right KPIs.

Client results

pandora

Designing a smarter Portfolio & Growth Strategy for Pandora

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Lightbulbs

Tuning a brand's image to maximise equity and market share

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Mother and child in bumper car

Knowing exactly where to invest to grow a snack brand

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Macaroons

Brand guidance for a leading food client

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Aerial shot of city at night

Identifying growth opportunities in new markets

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land rover case study

Evolving the Land Rover masterbrand

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Featured solutions
Brand Footprint
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
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Grow Penetration
We use panel data to show the consistent buying patterns that exist in every category and for every brand.
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Kantar BrandZ
Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.
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Additional solutions
Optimise Brand Positioning
Social Landscape
Worldpanel Plus
mmd
Modern Marketing Dilemmas
An evidence-based guide to help marketers protect their margins.
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Under Pressure Webinar
Under Pressure: What marketers need to know now for 2023 planning
Evidence-based guidance to help marketers navigate the multiple challenges they face today based on new database analysis and survey data
Watch on-demand
BrandZ report
Kantar BrandZ Most Valuable Global Brands 2022
Explore the global report and how the power of consumer connection drives success
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GIB
Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.
Read more
GFP

Latest Brand Footprint rankings

The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.
Find out more

Also within Brand Growth