Grow Penetration

We use panel data to show the consistent buying patterns that exist in every category and for every brand.

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Key features

Plans that increase the chances of success

The predictable patterns allow sales targets to be reconstructed in terms of how many additional buyers are needed.

Consistent marketing processes across the business

Introduce more consistent ways of working, to minimise waste and maximise effectiveness, with ubiquitous buyer rules.

Determining if brands or categories are abnormal

By assessing how well your brands fit the penetration rules, marketing plans are adjusted according to factual evidence.

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