Keeping up with the changes in retail has never been more complex, and you need big ideas and fast implementation to win. Talk shop with us.


Retail today covers everything from supermarkets to luxury stores; from buying shoes on Instagram to telling Alexa to order shampoo. They are all different, but they all have one thing in common: converting brands into sales. The omnichannel consumer landscape requires a deep understanding of shoppers, retailers, channels and ecosystems – and we can help.

How we help you

  • Understand consumers and their motivations


    It's crucial to understand what shoppers really do: what they buy and consume, where, when, why, and how often. Through our research and our consumer panels,we identify the retailers, people, occasions, categories and trends that will generate sustainable growth for the future, to help you find and take the right opportunities.

  • Seize new growth opportunities


    Finding growth in a changing world means exploring category boundaries and new ways of working with retail partners and ecosystems. When shoppers have shifted, you need to find ways to go with them. Growth could be found with new target groups or additional consumption occasions. You also need to optimise your product assortment, manage promotions carefully, and maximise the return on your in-store merchandising investment.

  • Get the most from retail partnerships


    Retailers are facing major disruption. With new store formats and retail models, new skills and ways of thinking are required. We help brands and retailers navigate this changing landscape.

    How we help

    Shopper Marketing
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