It is a challenging time for people around the world with the multiple threats they face daily; post-pandemic life, the war in Ukraine, the climate and environmental issues, inflation and the cost-of-living crisis and other local and social issues.

So how should brands and businesses respond this changing landscape?

Kantar’s Global Issues Barometer asks over 11,000 people worldwide to say in their own words, what issues are on their minds. Analysing these open-ended responses with our innovative TextAI technology means we can track what worries people in an unbiased way and find out who they hold responsible for solving these crises. The results reveal how people are thinking and feeling to help brands respond to the many challenges people face.

Find out:

  • What is really preying on people's minds?
  • And how does this differ by country?
  • What impact are current crises having on expectations, priorities and behaviour?
  • What are brands and business held responsible for and what must they respond to?
  • As the western world returns from its post-pandemic holidays, has the world of travel changed?
  • And much more...

Webinar | Global Issues Barometer

Find out how people around the world are feeling and responding to the multiple threats they face today. Kantar experts reveal new insights from Wave 3 of the global study and answer your questions live. 
Watch on demand
Get in touch

Global Issues Barometer provides detailed insights on consumers’ attitudes and behaviour around the world. Over 11,000 consumers in 19 countries have told us in their own words how they are feeling.

Get in touch to find out more about the data packages and reports available for sale. Reports show how attitudes and behaviours have changed since wave 2 in May 2022.

Markets covered are: Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Kenya, Kingdom of Saudi Arabia, Mexico, Nigeria, Poland, Spain, South Korea, South Africa, Philippines, US, UK.

Wave 3 fieldwork took place between 1-4 September 2022.