Market & Category Understanding

Build and grow your brand through a deep understanding of the market and category you operate in, with Kantar insights.

01

Identify unmet needs and opportunities for growth

Understand the functional, identity and emotional needs in your market and how best to access them.

02

We track more than 450,000 consumers worldwide who tell us about their household’s shopping decisions.

03

Identify and effectively target the most valuable segments, and find new opportunities for growth.

04

Keep track of your progress with Kantar insights around market trends, competitor activity and marketing effectiveness.

Featured solutions

Understand customers better with Matrix, in order to find opportunities for growth and effectively target the most valuable segments.

Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.

Get precise direction for your unique challenges and guidance on the best opportunities in today’s changing marketplace.

Additional solutions