Brand Architecture & Portfolio Optimisation
Use Kantar insights to ensure your brand architecture, portfolio and pricing are right, for sustainable growth.
Achieve human-centric growth by putting the customer at the heart of everything your business does.
Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.
Maximise the competitiveness of your portfolio. Identify the optimum pricing, and mix of features and products, to grow.