Offer Development

Create, screen, package and launch new products and services that will deliver incremental growth and build your brand.
offer development
Benefits
01

Create and optimise winning concepts

Get the right idea, early. Nurture and develop new products and services that reach the market fast and grow portfolio sales.
02

Create, screen and validate winning pack designs

Develop packaging that builds desire for your products, drives incremental sales and gets your brand noticed.
03

Gain competitive advantage

Get fast, reliable insight throughout the innovation journey, so you can develop superior products that meet people’s needs.
04

Optimise vehicle design

Fuel success by optimising your vehicle design, features, pricing and by defining the right go-to-market strategy.

Client results

fererro-case-study

Innovating Ferrero’s holiday confectionary concepts for sweet success

Read case study
No7-case-study

Putting a fresh face on new product development for No7

Read case study
spindrift case study

Fast-tracking beverage innovation at Spindrift with a refreshingly simple approach

Read case study
Man walking down street at night

Estimating market potential of a new personal care product

Read case study
Kraft Heinz in China product development

Demonstrating the potential on new product development for Kraft Heinz in China

Read case study
unilever laundry case study

Understanding the potential of Unilever’s new, sustainable laundry relaunch

Read case study
Featured solutions
Concept Development & Testing
Develop new products and services that grow portfolio sales and build your brand, by nurturing the right ideas.
Learn more
Product Development & Testing
New products fail at an alarming rate. To drive success you need fast, reliable insight throughout the product development cycle.
Learn more
Pack Development & Testing
Develop packaging that builds demand for your products, drives incremental sales, and gets your brand noticed.
Learn more
Additional solutions
Idea Development & Screening
Car Clinics
Product, Portfolio & Price Optimisation
Outstanding Innovation Awards Cover
Get inspired by the 5 key lessons learned from the winners
Discover the most innovative brands worldwide and the secrets behind their success.
Download the free guide
face
Get the Innovator’s Advantage
Download our comprehensive guide to growth through meaningfully different innovation.
Read more
innovation_product_marketplace

Innovation and product development on Kantar Marketplace 

Propel business growth with agile consumer feedback solutions built for each stage of the innovation and product development lifecycle.
Find out more

Also within Innovation