Innovation Strategy

Where should you play in order to win? Build an innovation strategy based on insights about real people, with expert help.

Identify and size opportunities

Explore people’s needs, desires and challenges in different moments to uncover opportunities for long-term growth.

Tap into trends

Future-proof your business: align your portfolio and innovation strategy with the size and shape of future demand.

Win with innovation

Use our insights and expert assistance throughout your innovation journey to develop and launch winning innovations.

Measure and improve

Do your innovations attract new shoppers to your brand? Understand category impact, by measuring incrementality.
Featured solutions
Futures Thinking provides a wide-angle view of the marketplace, helping you reimagine possibilities and unlock growth.
To understand the value of innovation, you need to understand its category impact, by measuring incrementality.
Unlock new product and service innovation opportunities from the start to drive incremental growth for your business.
Connected innovation
Connected Innovation
A guide to innovating differently. We’ve combined the latest thinking from Kantar’s innovation experts with data-driven insights and case studies from successful brands to answer some of your innovation challenges.
Download now