Omnichannel Path to Purchase

Influence shoppers, increase sales and drive brand conversion at each stage of the purchase journey, online and offline.

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Make sure you convert sales along the path to purchase and get better ROI on your shopper marketing with Shopper Journey. It shows you when and how to influence shoppers in key moments of decision making and provides direction on how to activate opportunities for brand and category growth, whatever the channel – digital, mobile, or bricks and mortar.

Key features

The complete picture

We map all the touchpoints that matter along each person’s purchase journey and model their impact on brand and sales.

Actionable direction

Identify and activate the best ecommerce and in-store opportunities for sales growth by category, channel, customer and brand.

Global expertise

Our shopper experts worldwide combine the latest thinking and best practices to help you make the right decisions.

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