Health & Beauty Purchase & Usage Panels
Purchase and consumer panels for personal care products, cosmetics and treatments.


Within the FMCG market, beauty and personal care products experience dynamic developments in line with the latest market trends. Kantar monitors purchasing of this market through specific consumer panels. We also have usage panels in many countries in order to provide a deeper understanding of the final consumer.

Through our panels and expert advice, learn more about behaviour across skin care, body care, cosmetics, hair, fragrance and male grooming... to ride the latest trends and drive growth.

Key features

A full view of purchase and usage

Our panels cover products from face care, bath, shower, hair care and shaving to cosmetics, dental care and many more.

Understanding consumer habits

Usage panels give you insights into how the products are used as part of a personal care regime.

Better business decisions

Use this data to inform marketing strategy, segmentation, product development, communications plans and merchandising. 


Kantar’s Worldpanel UK and Ireland operational systems are ‘ISO 9001: Quality Management Systems’ certified by Marketing Quality Assurance Ltd (MQA)

More information
Covering Australia, Brazil, China, France, Germany, India, Italy, Japan, Poland, Russia, Spain, UK and US, our complete consumer behaviour understanding gives our brands the competitive edge to win in today’s ever-changing markets.

Our Beauty & Personal Care usage and purchase panels can help you answer questions such as:

  • What is the size of the opportunity?
  • Who is my target customer, and how can I win them?
  • What should my retailer and distribution strategy be?
  • What is the best product mix for the target consumers?
  • How is the product used?
  • Are products shared or for an individual?
  • When is the category/brand used and to address which concerns?
  • Who are my brand buyers and how can I win over the competition?
Related solutions
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We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.