Advertising, Media & Communication Analytics

Optimise the ROI of marketing by supporting the right markets, categories, channels and assets.
ad analytics
How we help you

Set the right strategic priorities

Allocate marketing investments to optimise commercial outcomes across brands and geographies.

Medium-term planning

Optimise your marketing mix for incremental sales outcomes and sustained demand building.

Campaign-level optimisation

Prioritise media tactics, creative assets and audiences to optimise individual campaigns and campaign types.
Featured solutions
UMMO puts you in control of your marketing budget and allocation, by providing guidance on two levels to unify decision-making capabilities,  the “big picture” strategic allocation of budgets across marketing levers while enabling tactical decisions and in-flight allocation of marketing dollars
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.

The power of analytics

How do analytics support better marketing decisions in times of uncertainty? 
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