The power of analytics

Use cutting-edge analytics to bring data sources together, identify new trends and measure indicators to make confident business decisions. Whatever your question, we believe analytics can provide the answer.

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Get ahead of the competition with segmentation

Advanced analytics and segmentation identify emerging trends of US consumers during COVID-19 recovery giving businesses a competitive edge.
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How do I forecast demand in the current environment?

Businesses must re-forecast to plan for a new future. Kantar adopts a scenario-based approach using a variety of data sources.
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What are the messages my brand should be focusing on?

Consumer expectations of brands are changing. With analytics, you can identify the right brand messages to plan for growth. 
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How do I make agile marketing investment decisions?
CMOs are making budget savings. Our Agile Budget Allocation Framework guides on the options with least business impact.
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How do I optimise my marketing spend?
Marketers must re-optimise their allocation of marketing spend to maximise sales and brand growth into recovery, using analytics.
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How do I make better, faster decisions?
Kantar can support businesses to bring together the right signals and metrics to support fast decision-making at this time.

How do I get my creative right, right now?

Kantar’s creative effectiveness prediction report helps guide advertising campaigns through the pandemic with accuracy and speed, at an affordable price.

Download the Creative Guardrails Wave 1 report

Download the Creative Guardrails Wave 2 report

Download the Creative Guardrails Wave 3 report