LIFT+
More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what you should do with it.
Overview
LIFT+ tells a holistic story about campaign success, helps determine the value of each customer touch point leading to a brand response, and provides prescriptive recommendations for how to improve campaign performance credited with conversion.
Key features
Informed Decisions
Measure campaign performance in terms of exposure, effectiveness, efficiency, creative and brand impact of each channel.
Proven Approach
Identify individual channel contribution, channels synergies to optimise your media efficiency.
Established Results
Identify what is driving success in your campaign performance and/or understand the impact of every exposure.
Media Reactions 2023
Discover the top-ranking media channels and brands in 2023 and the best environments for your ads.
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