Media Reactions provides a comprehensive view of the current media landscape and shows you how to navigate it.
It offers essential guidance for campaign planning with a ranking of media channels and brands and detailed insights into the channels and platforms consumers and marketers prefer. It uncovers the platforms that will work best for your brand.
The 2021 edition is informed by the opinions of over 14,500 consumers covering over 290 brands in 23 markets and 900 senior marketers around the world.
This year’s study explores three strategic dilemmas that marketers are facing around the world.
The Digital Dilemma
The “Glocal” Dilemma
The Innovator’s Dilemma
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