Global Gaming Trends 2020

Discover how consumers around the world are engaging with gaming today.
View report Get in touch
Global Gaming Trends 2020
James Powell

Senior Marketing Manager, Media Division, UK & Ireland

Get in touch

Always a valuable sector, gaming was one of just a handful of industries to thrive during lockdown, as people sought new entertainment choices whilst staying at home.

In our new report we draw upon insights from our TGI Global Quick View consumer data across 25 markets worldwide to examine how consumers engage with gaming around the world, and in Great Britain specifically.

This includes:

  • how habits have changed due to the coronavirus pandemic
  • how often people play
  • which devices they use
  • top games and platforms
  • how and where gamers can be most effectively engaged

Please click below to access the report.

Get in touch
Related solutions
Get relevant and robust data about global and local audiences in an increasingly connected world.
TGI Consumer Analysis is a suite of easy-to-use data analysis tools for accessing connected consumer intelligence.
Enhance your online campaign targeting, with rich insights from Kantar’s TGI Consumer Data.