Overview
Sustainability comes in many forms; biodiversity, climate action and waste to make but three. Smart brands need a strategic approach to ensure they leverage the actions that are most effective and impactful for the planet and for people.
Consumers have different expectations of brands depending on the category and market you operate in. You also need to understand the Value Action Gap, the difference between what they say and what they do.
Kantar’s Global Sustainability Sector Index provides this data, allowing you to translate your corporate sustainability strategy into an effective roadmap that not only meets public expectations but also identifies sector-specific opportunities.
It unpacks public opinion across all 17 of the UN’s Sustainable Development Goals (SDGs), allowing you to understand people’s key concerns, attitudes, values and misconceptions.
The Sustainability Sector Index gives you clarity on which issues consumers urgently expect your brand to address and which are lower priorities.
Download your free booklet revealing the key global findings here.Key features
Global coverage
Covers 38 sectors across 32 countries, based on more than 30,000 interviews
Understand consumer expectations
The Sector Sustainability Index identifies the five biggest issues that consumer expect businesses to address, allowing you to spot brand-level opportunities across all 17 of the UN’s SDGs.
Effective sustainability strategies
Identify the most relevant sustainability concerns for your brand to address to ensure that you meet consumer demands.
Drive consumer change
Highlight the behaviours that will help your business address concerns about your sector and understand how to move the dial.
