Food & Beverages Usage Panel

Understand how, when, where and why consumers are consuming types of food and beverage, to make good marketing decisions.

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Overview

Only if you understand how your product is used will you truly understand how to market to consumers. Our unique usage occasion-based panel tracks over 3 million records: every snack, beverage and meal consumed at home, 52 weeks a year. And, thanks to our purchase panels, you can see the direct link between usage and shopper behaviour.

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Key features

Deep insights and occasion detail

Understand the context and the needs that drive consumer decisions. Get granular data to make strategic decisions.

30+ years’ experience and expertise

Consumption occasions collected continuously over the same people allow us to uncover changes on behaviour.

Full “share of stomach” data for each occasion

Uncover insights about your competitive set and identify new territories to expand category and brand consumption.

MQMA

^{Kantar’s Worldpanel UK and Ireland operational systems are ‘ISO 9001: Quality Management Systems’ certified by Marketing Quality Assurance Ltd (MQA)}