World-class Audience Data Science

Connect data sets, and unlock integrated audience insights.

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Constant innovation, robust methodology, and human expertise sit at the heart of Kantar’s data science solutions. We lead the industry in the advancement of innovative solutions: pioneering the use of capping algorithms in audience measurement to turn raw streams into actual viewers, unifying panel and census data, and integrating streaming data with panels to fuel trading currencies in the UK, the Netherlands, Finland and Norway.

Key features

Real-world application

Our techniques extract value from real-world situations, unlocking precision in audience measurement.

Pushing the boundaries

Work with leading statisticians and modelling experts, advancing audience measurement solutions in markets worldwide.

Transparent and privacy-safe

Power your audience strategy with proprietary data science solutions that are transparent and secure.

Related solutions
Learn who is watching and the origin of the content or advertising, with data from over 140,000 connected devices daily.
High-quality, consented panels for people-based audience measurement solutions.
Get increased precision and enhance your own data with a scaled approach to audience measurement.