Creative Development & Evaluation

Develop extraordinary creative that is also effective, so you can stand out and grow your brand.
creative development

Uncover human insight for winning creative

Build a robust foundation for your creative platform, based on relevant human truths and an understanding of consumer behaviour.

Maximise ROI from your ads

Optimise your creative to stand out, create meaningful impressions, and drive brand growth in the short- and long-term.

Make your creative go further

Learn which markets your creative could successfully transfer to, with our predictive AI model.

Take the guesswork out of advertising ROI

Predict creative effectiveness in 15 minutes, with this fully automated AI-powered tool.

Featured solutions
Grow your brand with extraordinary creative. Know how your ad will perform, and how to improve it to maximise ROI.
Get insights at the speed of business; high quality sample, validated solutions, self-serve surveys and expert consulting.
Under Pressure Webinar
Under Pressure: What marketers need to know now for 2023 planning
Evidence-based guidance to help marketers navigate the multiple challenges they face today based on new database analysis and survey data
Watch on-demand
Kantar Creative Effectiveness Awards 2023
Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2022, as judged by consumers, and what makes them great.
Find out more