Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in understanding people with advanced technologies, Kantar’s 30,000 members worldwide help the world’s leading organizations succeed and grow. We go beyond the obvious – with intelligence, passion and creativity – to discover new directions, set strategies and plan actions that inspire extraordinary growth.
We have expertise in brand strategy, brand performance, creative development, media strategy and audience measurement, innovation, customer experiences, shoppers and commerce, and health consulting which are supported by in-depth qualitative understanding of consumers, advanced quantitative analytics and a strongly validated view of how brands grow.
Kantar Taiwan currently services over 150 clients across our areas of expertise including top national and multinational brands in FMCG, tobacco, alcohol, food service, automotive, telecom and technology, financial services, entertainment, retail, fashion and health.