Kantar has office in both Lisbon and Porto.
Our Worldpanel Division is present in areas such as FMCG, modern distribution, fashion, petrol, baby products and out-of-home. We have a panel of 4,000 households, representative of the Portugal mainland household’s universe, a panel of 7,000 individuals, a panel of 1,750 individuals out-of-home, a baby panel, with 400 mothers and a petrol panel, with 1,000 drivers.
Our local expertise includes market dynamics, segmentation, pricing & promotion, innovation, consumer & shopper attitudes and shopper & retail.
Kantar Business Services are based from our office in Porto. It's our centre of expertise and has been created to help provide a smooth and standardised service within HR, Finance and Procurement.
We’ve also recently opened first GTI (Global Technology & Innovation) hub as part of a strategy to make advanced technology capabilities core to Kantar’s differentiation. The new GTI hub will initially focus on recruiting data and software engineers to work on Kantar’s Marketplace platform, as well as in the Global Security and Infrastructure Transformation teams. Over the medium term, capabilities will be expanded for Porto to serve as a centre of expertise for Cloud and Infrastructure Engineering and Application Support. Porto will also serve as the home base for Kantar’s ‘digital nomad’ community of senior technologists.