Agile market research

Market research is experiencing a transformational moment, fuelled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
The key to creative control
For maximum impact every element of your campaign must be carefully selected and optimised to work both individually and in conjunction with other touchpoints.
Car wheel light trails
Kantar’s BrandSnapshot compares the world’s most valuable automotive brand, Tesla, with Germany’s top automotive brand, Mercedes-Benz.
Stack of folded clothes
Kantar’s BrandSnapshot data identifies Shein as a high-growth potential brand
Coca-Cola Kantar BrandZ Most Valuable Global Brands
​Coca-Cola maintains stellar performance in the Kantar BrandZ Most Valuable Global Brands ranking by continuously refreshing its brand​.

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