McDonald’s UK launched an Ad campaign around “fancy a McDonald’s” moment.
The key question is the tonality of the new Ad cohesive and does it support the McDonald’s brand positioning?
We used NeedScope AI (machine learning) decoding tool to reveal the tonal delivery in the Ad’s music and visuals.
Overall, the Ad tonality supports the style with which we expected a fun affiliative brand like McDonald’s to communicate with. The Ad’s popular music adds a Yellow/Red energy, with momentum and pace.
McDonald’s UK can launch the new campaign with more confidence understanding that the tonality of the Ad is indeed cohesive and supports the brand’s positioning in the market.