Guillaume Bacuvier

CEO, Worldpanel Division


Most recently, Guillaume Bacuvier was Group Chief Executive Officer of dunnhumby Ltd, a global leader in customer data science for the retail and CPG/FMCG industry. Guillaume led a commercial and technological transformation of the business, involving material investment in the company's product portfolio, and both acquisitions and divestments to strengthen the company’s competitive positioning. Over his four-year tenure, dunnhumby improved its operating performance and expanded its customer base across the globe whilst improving employee engagement and customer satisfaction.

Prior to dunnhumby, Guillaume was at Google for more than a decade, holding a number of senior roles, culminating in Vice-President, Advertising Solutions, EMEA where he was responsible for all aspects of the core online advertising business in the region, including commercial P&L for Google’s Doubleclick and Analytics business.

Guillaume started his career as a strategy consultant in BoozAllen Hamilton’s TMT practice before moving to Orange Group, where he was responsible for messaging services for all Orange OpCos. He holds an MBA from INSEAD and a graduate degree in Industrial Economics from Université Paris-IX Dauphine.