Measure your brand performance using validated metrics, and get early indicators to guide future decisions.

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Are your brand-building efforts succeeding? Are you able to justify marketing investments? Understand and optimise brand performance using a brand guidance system built by experts in brand tracking. Access consumer survey and non-survey data insights in one platform. Harness specialist guidance in areas such as brand equity optimisation and media effectiveness.

Key features

Performance insights

Find out if your brand-building efforts are succeeding versus your competitors.

Powerful measurement

Use validated KPIs and extensive benchmarks to justify your marketing investments and measure success.

Prescriptive advice

Confidently inform plans, and guide future action for brand growth.

More information

Draw on best-in-class Kantar thinking, using the brand monitoring component within your brand guidance system to:

  • Track brand performance
  • Measure success of brand-building activities
  • Compare performance against competitors
  • Justify investment using validated metrics
  • Guide decisions for future action.

To find out more about how you can make better decisions to grow your brand, please contact us and a member of your local Kantar team will be in touch to discuss your needs.

Use a brand guidance system that is built to give you the crucial insights you need to hit your targets and win market share. Access prescriptive guidance, using short research surveys in areas such as brand equity, media effectiveness and touchpoint optimisation, so that you can:

  • Understand changes in your brand tracking data
  • Take corrective actions to meet your objectives
  • Maximise return on investment
  • Inform growth plans.

Get in touch to find out more about how you can make better decisions to grow your brand now and in the future.

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Brand equity and growth
Download our comprehensive guide to brand equity and growth, based on research and data from Kantar databases.
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Finding brand growth in good times (and bad)
Kantar experts reveal the magic formula for sustainable brand growth in this on-demand webinar: an amalgam of short and long-term indicators that nudge your brand equity at every stage of the tracking journey.
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