Future Proof: How venture hubs drive innovation and benefit business?

A look at Mondelez Snack Futures' Innovation Strategy with Barbara Schandl, Head of Insight at Mondelez Snack Futures Ventures
22 March 2023
Brands podcast
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In the latest episode of Kantar’s Future Proof podcast, Dr. Nicki Morley, Head of Behavioral Science and Innovation Expertise at Kantar, sits down with Barbara Schandl, Head of Insight at Mondelez Snack Futures Ventures, to delve into the dynamic world of venture initiatives. As two self-proclaimed 'Curiosity champions', they dive into the benefits of these programs and what valuable insights Barbara has brought back to Mondelez's core business.

Barbara also shares her top tips for successful innovation based on her Ventures journey. Plus, they explore the power of test and learn processes, one of the fundamental concepts introduced in Kantar's latest Innovator's Advantage guide. Tune in to this engaging conversation to discover how a curious mindset can drive innovation and growth.

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Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University. In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.

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