Brand Planning

Ensure your brand strategies deliver sustainable brand growth, using an integrated performance management system.

Want to learn more?


Are you getting the insights you need from your consumer data to inform strategic decisions? Plan for sustainable brand success using an in-depth performance management system that integrates multiple data sources. Combine your data with advanced analytics and artificial intelligence to predict the future and identify growth opportunities.

Key features

In-depth, actionable insights

Bring together your multiple data sources for integrated brand performance management.

Informed strategic decisions

Simulate the likely impact of different scenarios for your brand, and plan accordingly.

Competitive advantage

Maximize long-term brand growth, by uncovering opportunities to win market share.

More information

Make sense of huge volumes of different data for a deeper understanding of your brand. Bring your brand and communications tracking data together with multiple other insights from across Kantar, including social, sales, media, and more. Use advanced analytics and artificial intelligence to detect and predict trends in your data, so that you can:

  • Identify the underlying trends behind your brand performance
  • Identify which KPIs to focus on from hundreds or thousands of data sets
  • Forecast your brand’s future trends to see if you are on track
  • Make decisions based on trends that matter most.

Contact us to find out how you can use a brand guidance system to bring together your data sources so you can make better decisions for sustainable brand growth.

Bring together your multiple data sources with best-in-class Kantar thinking, in a system built to inform your strategic planning. Use the brand monitoring component within your system to get a full understanding of brand performance and get indications for where your brand is headed. Harness short research surveys for specialist insight to help you maximize growth through your:

Identify future opportunities using advanced analytics to simulate the impact of different scenarios – in areas such as brand positioning and media spend efficiency – on your sales and equity. With guidance from our brand experts to ensure you are getting the insights you need to meet your brand building objectives.

Contact us to find out more about how you can use a brand guidance system to identify opportunities and take decisive actions to achieve sustainable brand growth.

Related solutions
Understand which campaigns support your brand-building strategy. Monitor and optimize media investment while campaigns are live.
Manage brand and marketing investments in real time. Optimize performance for immediate and long-term success. Win market share.
Measure your brand performance using validated metrics, and get early indicators to guide future decisions.