Explore the many areas where Kantar will help your organization to succeed, through a deeper understanding of people.

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  • Advertising, Media & PR
    Satellite dishes
    Make informed marketing and PR decisions. Maximize the effectiveness of your creative, and your paid, owned and earned media activity, at every stage.
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  • Audience Measurement
    audience measurement
    Unlock audiences and drive growth, with versatile audience measurement technology and expertise from Kantar.
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  • Analytics
    Analytics page main image
    Where human expertise, AI-powered analytics and technology converge to predict consumer behavior and optimize priorities for growth.
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  • Brand Growth
    Gold ring
    Position your brand correctly for growth. Identify and seize opportunities, make your brand stand out, and measure what matters.
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  • Consulting
    Find and sustain top line growth. Our strategic consultants around the world deliver practical services through solutions that drive incremental growth.
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  • Consumer, Shopper & Retail
    Lady with shopping
    Create an efficient and effective retail strategy. Understand shoppers deeply, and make the most of traditional and emerging retail channels.
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  • Customer Experience Management
    customer experience
    Build and maintain a strong relationship with your customers. Develop a winning customer strategy, monitor real-time customer feedback, and create a truly customer-centric culture.
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  • Innovation
    Gold powder
    Meaningfully different innovation creates sustainable brand growth.
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  • Research Services
    Meet your research goals, globally. From in-depth qualitative research expertise to the latest AI-based technology, we have the right solution to support you.
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  • Sustainability
    We work with organizations across the spectrum of sustainability challenges in order to meaningfully define and powerfully activate sustainability strategy.
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