Discover how advanced analytics, AI and real-time access to brand equity metrics have built new habits for brand managers.
Not all creative communication is designed to do the same job, so testing it all the same way might be damaging your profits.
Kantar’s Creative Effectiveness Awards celebrate the world’s most creative and effective ads, and we reveal what makes them so great.
Streaming services look for new ways to add value under current economic conditions.
Make budgets go further and optimize campaign planning during global price increases with data and insights.
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Find out how facial coding unlocks emotional understanding for advertisers.
Kantar’s Outstanding Innovation Awards celebrate the most innovative brands worldwide and show how they consistently used innovation as a driver for growth.
Explore what motivates consumers to consider buying an EV and what might discourage them from doing so.
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