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Brands need to respond to rising prices not simply by pivoting to “value”, but by considering how they reduce “risk” for consumers.
Balancing performance marketing and brand building
Mental vs. physical availability: winning brands are easy to mind and easy to find. Find out how to make sure your brand will be chosen.
How survey quality control checks support accurate insights
Explore the value of quality assurance measures and learn about eight types of survey data quality checks that flag unreliable respondents and improve data quality.
People engaged with TV advertising
Find out how iterative ad testing can improve your return on TV advertising by 32%.
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