Future Proof: How do you launch a sustainable brand?

Nimble founder Von Sy discusses the challenges and insights from his journey to launch plant-based cleaning products.
05 July 2021
baby bottle nimble sustainable brand
n morely
Dr Nicki

Head of Behavioural Science and Innovation Expertise, Kantar Insights, UK

Contact us

It’s not easy to get a totally new product on supermarket shelves, but Nimble Cleaning Products – founded by Von Sy in 2015 – has managed to find its way into several major UK retailers, and retain its environmentally-friendly credentials.

Von tells Dr Nicki Morley about the inspiration behind a cleaning product for baby bottles, the startup journey so far, the impact of COVID-19, and his 7-second investor pitch. He also discusses the importance of being sustainable for a reason, and finding your point of difference.

Listen on Spotify

Listen on Apple podcasts

Listen on Acast


Future Proof is the marketing podcast from Kantar and Saïd Business School, Oxford University.

In each episode, we have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing, sharing evidence and inspiration for the future.

Latest episodes are listed here, and you can listen wherever you normally get your podcasts.

Contact us
Related solutions
Find out what sustainability issues are most important to your sector, and where you can make an impact.
Finding and nurturing the right idea early, and getting to market fast, is the key to innovation success.
New products fail at an alarming rate. To drive success you need fast, reliable insight throughout the product development cycle.