Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Latest from Future Proof
Generative AI in advertising
In this Future Proof podcast episode, we attempt to answer the crucial question: Could enhanced efficiency be coming at the expense of effectiveness?
Brands podcast
Koen Burghouts, from PepsiCo, shares his strategies for identifying new tensions, focusing on strategic innovations, and taking a broader approach to innovation to drive success in a crowded marketplace.
Brands podcast
Learn from Shafik Saba why loving your job, investing in people and having a clear brief are the first things you must do to unlock new thinking.

Subscribe for weekly updates

Get all the latest insights from Kantar, globally, delivered to your inbox every week.