Future Proof

Discover the latest episodes of Future Proof, the marketing podcast from Kantar and Saïd Business School, Oxford University.

Latest from Future Proof
Brands podcast
Koen Burghouts, from PepsiCo, shares his strategies for identifying new tensions, focusing on strategic innovations, and taking a broader approach to innovation to drive success in a crowded marketplace.
Brands podcast
A look at Mondelez Snack Futures' Innovation Strategy with Barbara Schandl.
Brands podcast
Jane Ostler talks to Amy Rodgers at WARC and Duncan Southgate about new research into the complex relationship between creativity and profit.
Ad performance
Robin Langford, Editor at Performance Marketing World, joins us to talk about ad testing and how the performance marketing landscape will evolve into 2023.

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