Technology is changing everything. Plug in to Kantar's expertise to understand the path to adoption and usage, and the key trends to uncover growth.
With the proliferation of technology choices available to consumers, it’s getting harder and harder to grow brand share. For manufacturers of smartphones, laptops, tablets, wearables and TVs, network operators, and brands from other categories, Kantar’s dedicated global technology insight experts show you how to optimise your marketing strategy to grow market share by category. Brand ecosystems are increasingly important in technology, so we can also show you how to unlock cross-category potential.