Entertainment On Demand Panel

Follow every step on the digital subscription customer journey to understand the music and video on demand spaces.

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With quarterly data from our 12,000-strong longitudinal panel in the UK, plus a 2,500 boost sample of new subscribers per quarter, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation, intention to purchase, post-purchase usage, satisfaction/dissatisfaction, advocacy, loyalty and switching.

Key features

Subscription service KPIs tracked longitudinally

Measure the share of new subscriptions, the source of consumer acquisition, and what happens to those who leave.

A complete understanding of category KPIs

Discover the subscription pre-purchase research touchpoints, the purchase drivers, and the payment split by brand.

Machine learning predicting future consumer behaviour

Forecast the churn propensity and predict the conversion triggers in the on-demand spaces.

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