Consumer Goods Panel
We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.
Overview
By constantly monitoring the market for food, beverages and household products, we offer accurate benchmarks showing how brands and retailers are performing based on key measures. Our dedicated consumer experts use those measures to deliver actionable FMCG insights.
Key features
Accurate benchmarks
See how you compare to competitors on measures like sales, purchase occasions, penetration, loyalty and more.
Dedicated consumer experts
Get actionable insights to shape and support your marketing and communication strategies and your trade opportunities.
Accurate understanding of hard-to-reach markets
Specialist alcohol, health & beauty and out-of-home food & drink panels. Wider category coverage through Worldpanel Plus.
Grocery Market Share Data Visualisation
See what is happening to the grocery market in the UK, Ireland and other parts of the world.
View data vizRelated solutions
Get useful insights and trends data from our consumer panels for food and beverages consumption and use outside of home.
Understand what, how, when, where and why consumers are eating and drinking, to make good marketing decisions.
Purchase and consumer panels for personal care products, cosmetics and treatments.