Brand Strategy

Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.

Understand your audience

Strong brands are relevant, and connect to the needs and emotions of shoppers and consumers. We can help.

Create a strong brand

Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools.

Deliver a consistent brand experience

Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees.

Measure results

Stay focused on the strategic elements that deliver growth. Kantar helps you assess brand impact against the right KPIs.
Featured solutions
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
We use panel data to show the consistent buying patterns that exist in every category and for every brand.

The definitive guide to brand-building.

Discover how strong brands provide value for businesses and shareholders. 

Additional solutions