Brand Purpose & Positioning

Grow your brands with a clear purpose, a differentiated and consistent positioning, and a plan for activating these.
brand purpose

Understand the market

Uncover the functional, identity and emotional needs of your target audience, and how best to access them.

Develop an irresistible brand

Evaluate your brand and the competition on our proven principles of irresistibility, and via consumer stories.

Activate your brand purpose

Use our data, insights and expertise to find the right direction for your brand, and bring the purpose to life.

Measure the impact

Rely on our long-term brand guidance system to track purpose-related KPIs, and optimise your approach.
Featured solutions
Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.
We help you articulate what your brand stands for, then mobilise and activate it.
Optimise what your brand stands for by understanding the key brand associations that drive sales.
brand purpose sustainability
Building brands with purpose
Find out how to grow your brand, through the power of meaningful purpose.
Find out more