Enterprise sought to unite their business lines and unlock new sources of growth through a new-to-market total transportation vision.
We held storytelling circles with employees and consumers to develop foundational insights and territories for positioning, which we then tested and validated with quantitative research.
Together with the core team, leadership, and long-time creative partners, we co-created an overarching purpose and supporting brand strategy to bring the vision to life.
The new purpose allowed Enterprise to evolve into a partner and companion to consumers.
The process drove broad alignment across the organisation, from the CMO to front-line employees, uniting business lines under a single value proposition.