Where To Play Toolkit
Find out what sustainability issues are most important to your sector, and where you can make an impact.
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Identify consumers' key values and expectations about sustainability to establish what issues your brand has the right to meaningfully align itself with.
The full picture
Using granular usage and attitude data, identify consumers' sector-specific expectations about sustainability, by region.
Assessing where to play
We measure corporate and brand performance against the relevant issues, in order to help you identify where to play.
Identifying who to target and how
We enrich the primary data set to help clients identify who to target, how to reach them, and with what type of content.
Fuel your sustainability strategy with this AI-powered trends programme, using leading-edge predictive analytics.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
Use digital analytics to identify emerging trends. Reveal new insights quickly, and be the first to respond to online commentary.