The opportunity to create value through the fusion of “being & buying”

Volatility provides opportunities for brands to create and realize value in new ways
07 November 2022
immersion series
J Walker Smith
Walker Smith

Knowledge Lead, North America

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Today, everything is upside down, from supply chains to food supplies, and stock markets to politics. But marketers must focus on the upside part of the equation to be poised for future success. They can do this by finding opportunities at the fusion of the human and commercial needs of people—the fusion of being and buying. This means leveraging several factors including digital, analog, commercialism, societal values, consumer satisfaction, and well being.

In this FutureView webinar, Kantar Knowledge Lead J. Walker Smith demonstrates ways of thinking about the opportunities that come out of this moment for the unfolding future ahead.

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