Brand Strategy

Trust the experts at Kantar, and our wealth of market insights, to develop a compelling strategy for your brand.
How we can help
01

Understand your audience

Strong brands are relevant, and connect to the needs and emotions of shoppers and consumers. We can help.
02

Create a strong brand

Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools.
03

Deliver a consistent brand experience

Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees.
04

Measure results

Stay focused on the strategic elements that deliver growth. Kantar helps you assess brand impact against the right KPIs.

Client results

Lightbulbs

Tuning a brand's image to maximise equity and market share

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Mother and child in bumper car

Knowing exactly where to invest to grow a snack brand

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Macaroons

Brand guidance for a leading food client

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Aerial shot of city at night

Identifying growth opportunities in new markets

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Evolving the Landrover masterbrand

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A meaningful brand strategy for Dulux

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Featured solutions
Brand Footprint
The Brand Footprint ranking shows how consumers around the world are buying FMCG brands, highlighting opportunities.
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BrandZ
Strong brands provide value for businesses and shareholders. Supercharge growth with the world's largest equity platform.
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Optimize Brand Positioning
Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.
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