Programmatic Activation

Reach your target market, according to their purchase behavior, media exposure and other properties.
Benefits
01

Activate our segmentation work

Easily turn our insights around consumer segments into advertising. Profiles can be activated in your media targeting.
02

Convert shopper insights into audiences

Target shoppers based on their actual purchase behavior, from all retailers and all channels.
03

Make your targeting smarter

Enrich your prospect database, and enhance your targeting, with our audience activation services.
04

Measure and optimize your targeted marketing

Refine advertising and targeting strategies to groups of consumers on an ongoing basis.

Client results

Aerial view of city at night

Improving Shell's go-to-market strategies across segments

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Featured solutions
TGI Segment Activation
Enrich your prospect database with TGI consumer data, and enhance your targeting with our audience activation services.
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Survey-based Audience Validation
Comprehensive data quality assessments and authenticated audience samples based on people's stated behaviors.
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Survey-based Activation Segments
Convert brand insights into digital audiences. Connect brand strategy to targeted advertising delivery.
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