Brand inclusion is no longer just a nice-to-have; it is essential for brands to stay relevant. This is even more true given the generational shift that has opened the door to a wider range of identities, creating a new culture that demands everyone be welcomed and understood.
Join us for the global launch of the Brand Inclusion Index 2024 and get ready to have inclusion metrics at your fingertips. In this webinar, we will showcase the power of the Brand Inclusion Index insights and celebrate the brands setting the gold standard in inclusive marketing. Hear from industry pioneers who have driven brand growth and positive social change by embracing and representing diverse populations.
Get a sneak peek at the 2024 study, covering 648 brands in 18 countries across 28 different categories. During the session, we will reveal:
- Learnings from the brands paving the way in inclusive marketing.
- How to close inclusion gaps to ensure your brand is addressing the discrimination people face in their daily lives.
- A preview of our inclusion benchmarks.
Don’t miss out: Tuesday, July 16th
If you can’t make the date, register anyway and we’ll send the recording.
About Brand Inclusion Index:
Brand Inclusion Index focuses on people’s perception of a brand’s diversity, equity, and inclusion – what consumers see, feel, think, and how they consider the brand as a result.
This first-ever Index gives a voice to people who tend to be excluded by brands. To evaluate inclusion, we over-represent the under-represented, focusing on under-represented or mis-represented populations.
This solution also comprises a ranking of inclusive brands, as well as a diagnostic tool at the category level (starting with four categories). Brands are assessed by respondents on different dimensions – brave brand DEI strategy, diversity, equity, and inclusion – from the absence of negative actions, to the presence of positive initiatives.