Your guide to data collection during the global coronavirus pandemic

Panel members believe it’s important for brands, today more than ever, to understand consumers’ needs. Here’s Kantar’s guide on how to engage them during this time.
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The coronavirus pandemic is no doubt impacting the world around us. Staying connected with consumers during these rapidly changing times is important to understand shifts in behaviours and attitudes – from general purchase behaviour to the specific needs and wants of your customers.

Face-to-face research may not be an option in today’s environment, but research can still be conducted – panels and online research play an important, stable role in today’s unstable climate.

From available tools to data shifts, here is what you need to know about data collection throughout the global coronavirus pandemic.

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