As the pandemic changes lives across the world, how are healthcare systems responding? Where are consumers going for information and advice, and what does that mean for the future of delivering health and aftercare services globally? We ask Jade Cusick (Global Chief Client Officer, Health Division, Kantar), Oliver Bone (Head of Europe, Executive Client Partner, Health Division, Kantar) and Julia Liu (HEOR & Market Access Senior Director, Health Division, Kantar) to share their insights from the US, Europe and of course China, to see where the challenges and opportunities are emerging.
Read more about the behaviour of the Chinese public during the epidemic.
Future Proof: The marketing podcast from Saïd Business School, Oxford University, and Kantar, the marketing insights and consulting company.
In each episode, we’ll have a frank discussion with industry experts, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way.
Listen to all the episodes wherever you get your podcasts.