Your brand is one of your business’s most valuable assets. Brands that are consumers’ easy choice can get away with charging more... and are the ones reaching the happy place of strong brand equity.
In our webinar on 7 October, we will reveal the magic formula for brand growth: an amalgam of short and long-term indicators that can nudge your brand equity at every stage of your journey and give you a clear advantage.
Kantar’s brand experts will present compelling brand impact stories, share the winning ‘blended scorecard’ for brand measurement and undeniable evidence for the boardroom that brand building is an investment, not a cost.
Based on new insights from BrandZ data, this evidence-based webinar will provide practical advice on how to equip your brand tracker to provide insights that will help you drive sustainable brand growth. Ask questions and discuss your specific challenges with Kantar’s leading brand experts at the end of the webinar.