Agile market research

Market research is experiencing a transformational moment, fueled by a combination of new technologies and a more iterative way of thinking. Learn how the most iconic brands use agile consumer insights to respond faster to changing market conditions and consumer needs.

Latest articles
Artificial intelligence
Explore the incredible transformation that AI has brought to brand tracking and its constantly evolving interaction.
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Brands can dramatically increase their creative intelligence by using both survey and AI testing of campaign assets.
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To innovate effectively in a rapidly changing and increasingly challenging environment, you need deep insight about the people that might buy from you and how they perceive your brand.
TV streaming
Here’s the proof: Netflix and Amazon Prime Video enjoy similar penetration, but the latter bleeds subscribers rampantly. Why is that? Kantar BrandNow has the answer.

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