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By applying strategic frameworks, connecting ROI data with financial modeling capabilities, and enriching ROI data with other business data, we can support your decision-making. Whether it's valuing a brand and setting targets for brand building, or allocating marketing investment, we can help.
Valuing sponsorship, licensing, or brand acquisitions
Quantify the recommended cost for a brand. Uncover the drivers that contribute to its value, and benefits of acquisition.
Understanding brand value and potential
Quantify the financial value that brand and marketing add to the business. Plan better, and justify brand funding.
Brand licensing and portfolio optimization
Understand how brand licensing could affect sales. Validate brand architecture scenarios, to optimize your portfolio.