Achieve human-centric growth by putting the customer at the heart of everything your business does.

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Putting the customer at the heart of everything the business does has become increasingly urgent in a fragmented, accelerated world. The agile organizations that do this best are able to more effectively identify and execute strategies that drive growth, now and in the future.

Key features

Where to play and how to win

Size up segments and determine where best to invest budget to unlock growth opportunities.

What to focus on for growth

Segment by needs, attitudes and behaviors to build out a WHOLE Demand Framework, to tell you the story of the market.

Optimization to keep winning

We put a value on each Demand Space segment in the framework. This can inform your portfolio strategy and investments.

Related solutions
Analysis from our consumer panels will help you understand past trends and predict the best ways to attract more shoppers.
Maximize the competitiveness of your offer. Identify the optimum pricing, and mix of features and products, to grow.
Create brands with a sharp, differentiated and consistent positioning and clarity of purpose, with NeedScope.