Cross-media Campaign Measurement

Measure cross-media campaign reach and frequency with granular audience insight.
Consumer Profiling
Benefits
01

Form a single view

Measure TV and online advertising campaigns and their audiences across media channels in real time.  
02

Track campaigns in real time

Optimize in-flight campaign performance to drive greater reach and frequency and inform future strategy. 
03

Get granular insight

Uncover data-driven insights to identify growth opportunities across channels and audiences. 
04

Be future ready

Solutions developed with a flexible and open methodology allow for the integration of additional data sources.

As advertising becomes increasingly targeted, we provide a single view of campaign performance, generating deduplicated and highly accurate measurements of advertising exposure.

Our solutions draw data from audience panels, open web exposures, and directly from global online platform partners.

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Featured solutions
Representative Audience Panels
High-quality, consented panels for people-based audience measurement solutions.
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LIFT+
More actionable insights on your brand lift studies and learn 'why' media is driving your brand outcomes the way it is and what you should do with it.
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