Advertising, Media & Communication Analytics

Optimize, attribute and measure the ROI of marketing by supporting the right markets, categories, channels and assets.
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How we help you

Set the right strategic priorities

Allocate marketing investments to optimize commercial outcomes across brands and geographies.

Medium-term planning

Optimize your marketing mix for incremental sales outcomes and sustained demand building.

Campaign-level optimization

Prioritize media tactics, creative assets and audiences to optimize individual campaigns and campaign types.
Featured solutions
A comprehensive assessment of marketing ROI, measuring short and long-term impact of marketing on sales and brand equity.
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimize your media investments across brands, categories and markets.